Full frontal flash.
You can see the hard shadows under her chin, and how the overall effect is quite harsh.
Bouncing the flash off a white ceiling
Simply by twisting my flash around to point upwards and slightly tilted to the side, the light suddenly becomes softer a much more flattering for Ashlee.
Full frontal flash
Harsh shadows, not the best experience for your subject (or victim? haha).
Bouncing the flash off a neutral-coloured wall by pointing the flash directly sideways
A much softer lighting effect is achieved in this shot, simply by pointing my flash sideways into the wall.